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Garmin is one of the market leaders in Global Positioning System (otherwise known as GPS) technology and an innovator in consumer electronics. They serve both the aviation and consumer markets and are used in flying, boating, driving, hiking, aswell as a wide range of other activities. They are customer focused and committed to producing high quality products year after year that improve people's everyday lives.
The company started off as a brainstorming session of a handful of engineers in 1989, and has since evolved into a worldwide effort of thousands of colleagues. Garmin’s goal, as it was over 20 years ago, remains simple: To create navigation and communication devices that can enrich their customers’ lives.
Garmin is thriving because they take pride in the co-operative environment that stems from vertical integration. They design, manufacture, market and sell all of their products themselves.
Investing in innovation has been central to the overall success of their business. The original handful of employees in 1989 grew to a work force of 1,000 in just a decade. That number doubled within four years and hit 4,000 by 2006. Twelve months later and Garmin’s worldwide work force topped 7,000 and showed little sign of slowing as the business grew into European and Asian markets.
They design their products with the customer in mind. Whether in their rental car or at a retail store, first-time Garmin users quickly realize the wealth of information that can be packed into a compact, portable unit.