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Snowsports on the up and up

If a new report in America is anything to go by the UK’s continuing economic doom and gloom will NOT be affecting the number of people enjoying snowsports this year. Despite having less money in our pockets, it seems that outdoors fans are still willing to splash out on the favourite sports. [caption id="attachment_1024" align="alignleft" width="329" caption="Growing trend: Snowshoeing"][/caption] The research from SnowSports Industries America (SIA) revealed that there are now more than 31 million Americans taking in snow sports. This amounts to  7.5% of the population over the age of six taking part in at least one snowsport activity. The report also found that there is an increasing diversity in the types of snowsports being enjoyed, including such activities as snowshoeing and freestyle skiing and snowboarding, as well as alpine skiing, telemark skiing and cross country skiing. Other skiing and snowboarding findings reveal:
  • Alpine skiing increased by 5.4% and snowboarding by 10.4% between the 2008/09 to 2009/10 seasons.
  • More men than women are snowboarders– and they tend to be younger. Two-thirds of the report’s participants are male and 64% are aged 13 to 34.
  • Snowboarders participate, on average 58% more days (11.7) than alpine skiers (7.4).
  • The number of snowboarders that also ski increased from 26% in 2008/09 to 34% in 2009/10.

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