An increase in the number of ski trips to China over the past few years has led to a significant growth in the country's ski industry, according to tourism officials.
The China Ski Association has attributed the boom to the growing ski culture in the country, with the number of visits rising by 109% to more than four million between 1999 and 2004.
Melco China Resorts has announced plans to tap into the growing trend, with the launch of the country's first ski and leisure resort.
The group also aims to regenerate other ski areas in China, together with completing a luxury mountain home project.
Melco's chief executive Lawrence Ho said: "We are delighted to announce the strategic expansion of our business with MCR to develop, operate and manage world class mountain resorts in China
"Our move into the burgeoning mountain resort business in China enables our expansion in the mainland and provides an exceptional range of new experiences to address the growing need for up-market recreational activities among the country's fast growing middle and upper classes.
"This is consistent with our desire to attract and retain a discerning customer base that is actively seeking and willing to pay for a great leisure experience."