Smartwool are one of the leading companies in the outdoor world that want to 'affect positive change in the world within which we live, play and... read more
Smartwool are one of the leading companies in the outdoor world that want to 'affect positive change in the world within which we live, play and do business.'
The Merino sheep that are used for Smartwool products are outside roaming every day of the year in sunshine, rain, hail and snow! They are not kept in a flat boring field - you will find these sheep on the mountain tops in New Zealand! This ensures that the quality of the wool is at its best, due to the conditions the sheep live in all year round, no matter what time of the year you wear Smartwool clothing it will react accordingly and give you the best warmth in cold temperatures and breathability in warmer temperatures.
Smartwool don't just look after the sheep to sell their socks, they also run programs to help in the world we live in. They run The Smartwool General Advocacy Fund which is a non-profit organization that helps get children into the outdoors and educating them about environmental stewardship. Their company ethos makes them very special and it is a pleasure to showcase their products in our Simply Hike Smartwool collection.