Ski Club of Great Britain rebranded
The Ski Club of Great Britain has been rebranded, offering better assistance for skiers and snowboarders. The country's leading snowsports club has announced a new logo, together with a new website that is expected to be launched ahead of the winter season. The facelift reflects the aim of the club, which is to provide skiers and snowboarders with required information as well as inspiration. The website will include new community-based features and information-sharing tools. Caroline Stuart-Taylor, the Ski Club's chief executive, said: "This is an important moment in the Ski Club's history. The Ski Club brand is one of the most established and successful in the snowsports industry and its re-launch will ensure that this position continues to strengthen. "We are confident that the changes we have made to the Ski Club brand reflect our strong heritage and show that we are a club which helps and inspires skiers and snowboarders of all abilities both on and off the slopes."